HEADCOUNT is the premier gathering for professionals who gather professionals. For two days, the industry's most counted people convene to be counted — and to learn what their count is worth.
The author of the international bestsellers WAIT and ATTEND reveals why the highest performers are not the smartest people in the room — they are simply in the room, and measurably so.
Book signing to follow. Attendees will be scanned upon receipt. Osgood's TED talk "The Room Is the Message" has been viewed over 140 million times, largely at 1.5× speed.
A plenary walkthrough of the attendee data model, presented by the VP of Sponsorship. Recommended for attendees. Required viewing for sponsors, who appear in it.
Why they don't scan, and how to make them. Includes the case study of the code that achieved a 94% scan-through rate by being the only way to exit the room.
A quiet session honoring QR codes whose destinations no longer resolve. Every printed code is a promise someone stopped keeping. Attendees will scan a code in remembrance.
4,216 attendees. 130,696 moments of confirmed presence, each one timestamped, located, and available at the tier levels below.
The closing performance is a function of total committed sponsorship revenue and will be finalized upon reconciliation. Current commitment level unlocks one (1) recording artist, platinum-certified (any decade), one (1) original member. The attendees will attend regardless. That is the premise of the conference.
Featuring one (1) original member. Performing the song. Also others.
Closing reception admission by badge. Two (2) drink tickets per attendee. The tickets are also scanned.
In the event of non-reconciliation, the closing performance will be delivered by Kevin Brand, Corporate Mentalist. Mr. Brand already knows your badge number.
Should Mr. Brand also be unavailable: one (1) prop comedian. The props will be scanned.